Making group lottery play easier to understand

People were creating accounts but not joining lottery groups or returning to the platform. The redesign needed to make participation clearer, including how groups worked, where to find results and what people were paying for.

Trust became the central design question. People needed enough information to understand the service before taking the next step.

I observed how people used lottery products within their weekly routines and social activities. The research highlighted interest in activities between draws and in immediate feedback.

Usability testing brought a more fundamental concern into focus: new users wanted clarity about groups, winner histories and fees. These findings shaped the emphasis on visible information throughout the redesign.

The home screen uses a consistent card structure for different tasks. People can see their lottery lines, check results or access games without learning a new layout each time.

Account information sits in the menu, with cash, credit and points shown separately. Within the lottery flow, draw selection and the total cost appear together before joining.

The designs include the moments when the usual journey stops. A required update explains why the app needs a newer version and provides an update action.

The “My Lotto Social” panel also has a coming-soon state. It distinguishes a feature that isn’t available yet from one that has failed to load.

I organised the design system using Atomic Design, from icons and controls through to cards and complete screens. This gave the team a shared structure for recurring elements.

The brand guidelines documented colour roles alongside the components. Reusing those rules kept the different parts of the app visually connected.

The project reported improvements in all three measures after the redesign.

30%

Increase in user retention. More users returned after the redesign.

45%

Increase in group participation. More users took part in lottery groups.

40%

Improvement in user trust score. Trust was tracked alongside participation and retention.

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