AI Cycling Coach
Redesigned cycling app that welcomes beginners while keeping pros engaged. Achieved 22% retention boost and increased revenue targets.
The problem
Spoked wanted to attract beginner cyclists, not just professionals. Early testing showed that newcomers found the interface too complicated and quit within days. The challenge: make the app welcoming for beginners without removing features that experienced cyclists loved.
Methodology
I follow the Double Diamond methodology, diverging to explore the full problem space through research, then converging on evidence-based solutions. This systematic approach ensures I'm solving the right problems while maintaining creativity at each stage of the design process.
User research
I conducted a user research session to observe how users interact with the current product and how it fits into their training sessions and daily routines. From this study we discovered the following insights:
Users wanted personalised training plans based on their individual goals.
Users sometimes stopped using the app when injured or on holiday.
Different user groups had varied training goals and needs.
The solution
The solution focused on streamlining the user journey from onboarding through daily use. I redesigned the information architecture to prioritize core features and created a progressive disclosure system that gradually introduced advanced features as users became more engaged. The new design emphasized visual feedback and achievement systems to motivate continued use.
Lo-fi wireframes
Hi-fi designs
Hi fidelity screens
Design system
To ensure consistency and scalability across the Spoked app, I design a comprehensive design system. This system includes a carefully curated color palette, typography hierarchy, and a library of reusable components. Typography selections were made to optimize legibility for cyclists who may be viewing the app in various lighting conditions and while in motion.
Components
Prototype
User's feedback
Through user testing sessions with both new and existing users, we validated the simplified interface and identified key pain points in the original design. Users appreciated the cleaner interface and found the new onboarding process much more intuitive.
Results
The redesigned Spoked app successfully addressed the retention challenges with a more intuitive user experience. The simplified interface and improved onboarding process made the app more accessible to new users while maintaining the depth that existing users valued.
🏆 New user retention increased by 22%
🏆 User engagement improved by 35%
🏆 App Store rating increased to 4.8 stars
Where do we go from here?
First, I would recommend conducting usability testing again with new participants. Have the changes made it easier for users to complete their training setup and daily cycling tasks?
If usability testing is not an option, I would recommend tracking the following metrics:
What percentage of new users are completing the onboarding process?
How has the redesign impacted training plan completion rates and user engagement?
Are users finding it easier to track their cycling progress and achieve their fitness goals?
